I’m Fenia Bozionelou, and my work lives at the intersection of psychology, creativity, and leadership, because honestly, we don’t need more productivity hacks. We need space to breathe, feel, and remember who we are. As a certified Business Psychologist and founder of La Route Coaching, I specialise in helping unconventional leaders stop living on autopilot and start leading from within.

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My approach is grounded, soulful, and deeply human. I believe that everything starts within, and that reconnecting with our authentic selves is the missing link in how we lead, work, and live.

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La Route Coaching was born from personal burnout, an identity crisis (or three), and the slow realisation that doing more wasn’t the answer. At some point, I swapped striving for softness, and now I help others do the same. This isn’t about quitting your job and moving to Bali (unless that’s your thing). It’s about reconnecting to what’s real so you can lead with clarity, depth, and joy.

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My Work

• Designing Creative Leadership Programmes that feel more like playgrounds than classrooms

• Creating safe, soulful spaces for leaders to explore what actually matters

• Collaborating with organisations that value imagination, emotional intelligence, and impact

• Growing the Creative Leadership Community, a space for people who lead differently

 

My Mission

To gently dismantle toxic corporate culture and build something more human in its place.
To remind you that self-awareness is not a luxury, it’s the foundation, and softness is not weakness, it’s strategy.​

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My Focus

• Creating safe spaces for experimentation, reflection, and real conversation

• Bridging business, coaching, culture through partnerships, sponsorships, and meaningful collaboration

• Storytelling and positioning that feel magnetic, human, and true

• Long-term transformation, not surface-level fixes.​​