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Who Am I?

I'm Fenia Bozionelou, the founder of La Route Coaching.

I came into this world with the passion to make a difference in people's lives by bringing them closer to their magic and making them see all their possibilities.

My story

At the age of 28, my partner and I decided to leave our families, homes, friends, and comfort zones behind, starting an exciting adventure in London. I was on a personal quest to uncover my true passions and define my life's direction, as I was struggling with feelings of being lost, insecurity, and disappointment.


By the time I turned 29, I graduated from Kingston University in London with an MSc in Occupational & Business Psychology. In addition, I obtained a certification from the British Psychological Society as a psychometrician. I was beyond proud and happy!

At 30 years old, just before the onset of the Covid pandemic, I secured my first full-time job in London and with it came dreams of establishing

my very own company. Finally, the pieces of my puzzle were falling into place, bringing my aspirations to reality.


By the time I reached 31, La Route Coaching came to life. It began as a passion project and a side hustle while I continued to work a full-time job. During that year, I also ventured into podcasting with the Career Mindset Podcast. Each day brought something new and exciting; there was no room for boredom.


However, when I turned 32, I encountered the initial symptoms of extreme stress and panic attacks. These challenges led me to the hospital, facing severe burnout. Suddenly, my world was turned upside down. How did this happen? I had everything under control! I didn’t expect that! This led me questioning myself: Was I a failure? Was this path truly meant for me? How could I guide others when I couldn't even help myself? The self-doubt and insecurity were overwhelming.


Upon reaching the age of 33, a pivotal decision had to be made. I summoned my courage and took a leap of faith. I left my full-time job to embark on a journey of personal healing and growth. During this period, I directed my focus inward, utilising my personality assessments to reconnect with my authentic self. I embraced my unique qualities and skills with love and acceptance. This transformation allowed me to become the leader in both my career and personal life. Since then, I support my clients with powerful tools to understand who they are, believe in themselves,  find their centre through their authenticity, and make the impossible, possible! 

My mission

is to make leadership accessible to everyone and create a more inclusive, equitable, and diverse society. I am dedicated to providing guidance, support, and resources to individuals who have suffered discrimination, in creative industries, where patriarchal norms have prevailed for far too long. Empowering leaders to enhance team dynamics, bridge communication gaps, and boost motivation, we promote diversity, equity, and inclusion for a harmonious workplace where everyone is included.

My vision

is a world where the toxic culture of patriarchy no longer dominates, where individuals from all walks of life, irrespective of their gender or race or sexual orientation, stand on equal ground, and where discrimination, inequality, and violence are mere relics of the past. I see  a future where people are empowered to lead fulfilling lives, realising their dreams and ambitions, while fostering a psychologically safe world where authenticity thrives.

My approach

  1. Empowerment Through Leadership: I empower individuals to become leaders in both their personal and professional lives fostering self-confidence and assertiveness.

  2. Self-Discovery: I facilitate a journey of self-discovery, helping individuals understand their unique strengths, values, and aspirations. This self-awareness is the foundation upon which they can build a life in alignment with their ideals.

  3. Personality Assessments: I offer comprehensive personality assessments to guide individuals in leveraging their strengths and improving upon areas that need development, enabling them to thrive in diverse environments.

  4. Cultural Transformation: La Route Coaching is committed to instigating cultural change. I work with organisations to dismantle patriarchal norms and foster diversity, equity, and inclusion (DEI) as core values.

  5. Effective Communication: I equip individuals with the skills necessary for effective communication, ensuring they can express themselves confidently and assertively, promoting understanding and collaboration.

  6. Nurturing Creativity: In the realms of fashion, arts, and creativity, I inspire innovation and imagination, fostering environments where all voices can be heard and valued.

  7. Psychological Safety: I prioritise creating psychologically safe spaces where individuals can express themselves without fear of judgment or discrimination, enabling them to flourish personally and professionally.

If you resonate with the journey I've outlined, I warmly invite you to connect with me over a virtual coffee.

Let's explore how we can work together to bring about your personal and professional success. I cater to each of my clients’ personal and professional needs to unlock their full potential and show them how exciting the (professional) world is, precisely because of its infinite variety and complexity. 

Because true success starts within!

Are you eager  to learn more about how you can make your dreams come true?

Book an Introductory call, at no cost, with me to learn how to find your own path to your dream life!

Besides helping everyday leaders as a professional coach, I also do volunteering, I am a guest speaker, I provide talks and workshops about leadership, women empowerment, growth career mindset, culture, entrepreneurship and DEI.

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